April 29th, 2010: Our Big Commercial Advertisement Project | Part 1 (sneak peek)

I haven’t got chance to update our blog for 2 weeks. In the last week, I got some emails from some our blog followers to ask us what we are busy with and Danny didn’t update blog for 2 weeks, what happened. I told them, they will see it soon, it’s a big project. Yes, this is one of the biggest commercial advertisement project we have got for this year. One unique thing about this project is that: This is the first time that we are not only engaged as photographer, we are contracted and engaged as advertising agency. For this project, we are engaged with client as a role of their advertising agency for their 2010. 2011, 2012 online advertisement campaign to be launched in Beijing & US targeting to Asia American market. The client is a global telephone service company. For some reason, we don’t want to release their name now. But they are the competitor of AT&T, so you know who they are and you will see all these photos on different public website. We had a really tight timeline to get this project done, so we blocked 2 whole weeks not accepting any booking and just concentrating on this commercial. We posted casting calls for models and received more than 50 model applicants. Finally client picked 10 models for this project. Thanks for all the makeup artist & hair stylist to come to be part of the team, you girls did an amazing work.

The whole project have been shot for 2 whole days. The part 1 was done on April 29, and four models participated in this session. Thanks Zoe for flying from L.A to join this project and I am sorry that I make your schedule hectic. But we are really excited that you can be part of our team. We shot from 2 PM until 2 AM at my studio. When we finished the work, we were too excited and went through all the photos with Zoe till the morning of the next day. Zoe, I know you will sleep really well in your trip to Hawaii after working 24 hours with us.Let’s sneak peek a few shots: